Overview
Young Ambassadors was first introduced in Wales in 2009, and since then over 25,000 young people who have progressed through our pathway in education and community settings.
Young Ambassadors are utilised to facilitate activities, build belonging, and tackle inequalities, to ensure young people can gain equal access to opportunities to be healthier and more active.
The movement aims to:
- Develop young people to become the future leaders of Wales through sport, physical activity, and play
- Provide young people with positive opportunities and meaningful experiences to ‘learn through leadership’
- Empower young people with a voice to influence the choices of opportunities to be healthier and more active.

Key Roles
The four roles we develop in Young Ambassadors are to inspire, influence, lead, and mentor, which they display and demonstrate by being a positive role model.
Young Ambassadors can play the role of activity leader, advocate, or activist and use sport as a vehicle to support young people who are inactive, disengaged, or disadvantaged.

Progression Pathway
The Young Ambassador pathway consists of four tiers (bronze, silver, gold, and platinum) which young people can progress through as they develop their leadership skills and experience.
To support their development, Young Ambassadors can access local or regional conferences, workbooks and webinars, as well as resources and newsletters, via their tutor or teacher.

Youth Voice
To enable sport in Wales to thrive, we need to give young people a voice on matters that affect themselves and involve them in decision making when designing and delivering activities.
To achieve this, we have established a National Panel to actively seek the views of Young Ambassadors across Wales, who also lead our regional Young Ambassador conferences.
Joining the Movement
For more information about Young Ambassadors in Wales, or to join the movement, please contact Wales project officer Chloe Jordan at [email protected].
You can also follow us on social media by searching @YACymru on X, Instagram, and Facebook, or join our alumni page on LinkedIn by searching ‘Young Ambassadors Wales Alumni’.