Working on a local, national and international scale, we create bespoke partnerships which work for every organisation. These mutually beneficial partnerships deliver a positive impact for organisations whilst supporting our charitable work to ensure all young people enjoy the life changing benefits that come from play and sport.

We collaborate with organisations to transform young lives through bespoke activities that fit with shared values and your corporate social responsibility aims. Together, we are the Changemakers empowering young people and equipping educators to transform lives through sport.

Our work includes charity sponsorship, co-creation of programmes and resources, sharing expertise and delivering funded programmes.

We have been working with Lidl Ireland since 2018, delivering impactful initiatives into schools across the Republic and Northern Ireland.

Now in its eighth year, the Serious Support schools programme continues to be delivered by our specially trained athlete mentors across the Republic of Ireland, all of whom are current or former inter-county ladies' Gaelic football players. The programme aims to address the drop-out rates for teenagers in the sport and from being physically active.

Our Sport for Good programme sees elite athletes from a variety of sports visit successful schools throughout Northern Ireland each year, with each school also receiving £1,000 worth of brand-new sports equipment.

Gordon Cruikshanks, Regional Managing Director at Lidl Northern Ireland, said: "Through our Sport for Good programme, we are proud to invest in the future of our young people. By partnering with the Youth Sport Trust and bringing some of Northern Ireland’s most inspiring sporting heroes like Kerry O’Flaherty directly into classrooms, we want to show pupils how physical activity can support their well-being. We’re delighted to support schools, equipping them with both the mental tools and the physical sports equipment they need to thrive."

With a different theme each year, Youth Sport Trust’s National School Sports Week, powered by Sports Direct, invites schools, organisations and communities across the UK to get moving together in a week-long celebration of all things active.

Partnering since 2023, Jamie Stewart, Education Partnerships Manager at Sports Direct, said, "Sports Direct believes that sport is the great equaliser and we have outlined clear objectives with the Youth Sport Trust which aim to further progress the nation’s relationship with sport, recreation and children’s wellbeing. We are working together to provide free-to-access content and tools to help families play together, help young people from the most underserved and disadvantaged communities achieve their potential through the power of play and sport and to support schools with the best value equipment and kit for PE and school sport."

We have outlined clear objectives with Youth Sport Trust which aim to further progress the nation’s relationship with sport, recreation and children’s wellbeing.

Jamie Stewart, Sports Direct

We are working in partnership with the London Marathon Foundation and London Marathon Events to address the urgent crisis of physical inactivity among children and young people in London.

Our pilot project, being delivered in 2026/27, will support schools in underserved London communities to increase children’s activity levels and improve their overall wellbeing. The partnership comes at a critical time, with fewer than half of young Londoners meeting the Chief Medical Officers’ recommendation of 60 minutes of physical activity a day (Sport England’s Active Lives Children and Young People Survey Report, 2024). As a result, hundreds of thousands of children are missing out on the lifelong benefits of being active – including improved education, health and social wellbeing – while active children are happier, more resilient and more trusting of each other.

Nick Bitel, CEO of London Marathon Group, said: “We share a clear goal with the Youth Sport Trust: to get more children and young people active. This pilot is an exciting opportunity to turn that shared ambition into action, particularly in underserved London communities. With this funding, more schools will be able to embed the Youth Sport Trust’s programmes and participate in events like the TCS Mini London Marathon in schools. By creating regular opportunities to move – both in and out of school – more children will discover the joy, confidence and sense of achievement that comes from being active, supporting their wellbeing and helping to build healthy, active habits for life.”