To inform the annual Youth Sport Trust’s PE and School Sport Report and the launch of National School Sports Week, we commissioned YouGov Plc to conduct research into the current attitudes and views of parents of children aged 18 and under within Great Britain on the importance of sport and play. 

The Youth Sport Trust collaborated with #BeeWell on a series of questions focusing on wellbeing. #BeeWell is a youth centred programme led by the University of Manchester, The Gregson Family Foundation and Anna Freud. #BeeWell listens to young people about their wellbeing, and drives action in response to what they say. 

Key research findings:

• When choosing a secondary school for their children, the top factor parents look for is pupil wellbeing at the school
• 64% of parents agree that the wellbeing of pupils is more important than their academic attainment
• 49% of parents believe that their child's school should be doing more to support pupil wellbeing

All figures, unless otherwise states, are from YouGov Plc. The total sample size was 4,188 adults, of which 1,081 are parents with children under 18. Fieldwork was undertaken between 20th - 24th February 2025. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).