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Our Senior Leadership Team

Our Senior Leadership Team head up the day-to-delivery of the Trust's activities.
Our Senior Leadership Team
Alison Oliver
Chief Executive Officer

Ali is the Youth Sport Trust's Chief Executive Officer, having previously held the role of Interim CEO from January-July 2015. In her previous role as Managing Director, Ali was responsible for leading the Youth Sport Trust's Sporting Start, Sporting Chance and Sporting Best strategies, and oversaw the work of the organisation's team of development staff. Ali headed up key Youth Sport Trust strategic partnerships, and her team deliver the Youth Sport Trust Membership programme, service its network of Partner Schools, and are responsible for the development and implementation of national projects such as the School Games, Change4Life Sports Clubs, Sky Sports Living for Sport, and TOP Sportsability. 

Ali has worked in education and sports development for 20 years; she joined the Youth Sport Trust in 2004 as Implementation Director working to establish the network of School Sport Partnerships, and became the Director of Sport before moving into her current role. Prior to that, Ali was the Deputy Director of Sport at the University of Bath, where she was also the Director of netball. Ali was in charge of academic programmes including the PGCE Physical Education programme and worked on the English Institute of Sport project. Before moving to the University of Bath, Ali was Head of PE at Millfield School, having started her career as a PE teacher in Essex.

Will Roberts
Director of Operations

Will RobertsHaving previously led the development of the School Games national finals since 2007, Will has considerable experience in the development of sporting opportunities for young people through competitive sport, coaching and volunteering, and for talented young people.

In his Assistant Director role, Will is responsible for ensuring the effective and efficient delivery of our development programmes for young people. This includes the large scale national programmes which reach hundreds of thousands of young people each year, through to the small scale highly focussed piece of development work and our range of national camps. In this role Will also plays a key part in managing relationships with a number of major public and private sector partners in sport.

In his previous role as Head of Sport, Will was jointly responsible for the Sporting Best element of the Youth Sport Trust's strategic plan. He conceived the concept of a multi-dimensional Talent Camp for young athletes, coaches and officials and is a passionate proponent of the creation of multi-sport and multi-role environments to broaden and deepen the learning experience for young people. Under Will's leadership, the UK School Games' Athlete Education Programme grew into a transforming experience which has influenced practice at the IOC's Youth Olympic Games.

With a background in Sport, Will has received a number of national level awards as a volunteer coach alongside his career, served on the board of a National Governing Body, worked as part of an International Sports Federation Advisory Group, and supported development work in Brazil and South Africa. 

Surinder Sihra
Director of Finance and Governance
Gerry Newton-Cross
Director of Strategy and Sustainability
Dominic Judge
Assistant Director - Education Policy and Partnerships

Dom joined the Youth Sport Trust in 2014 and oversees our education strategy by developing relationships with our valued schools, multi-academy trusts and educational stakeholders. Dom currently oversees our membership operations - with 20% of all schools holding Youth Sport Trust membership. He also leads on making sure the Trust has the right delivery capacity, including overseeing our field team of development managers and our ‘Learning Academy’ of tutors, development coaches and athlete mentors. He further leads on the Youth Sport Trust’s annual conference and membership magazine.

Prior to joining the Youth Sport Trust, Dom worked for 11 years at the National College for Teaching and Leadership (NCTL) where he undertook a number of leadership roles including leading the National Succession Planning Programme to develop the headteacher supply line. He was the national lead for NCTL’s field team of education associates and also led NCTL’s licensing approach, its leadership programmes for Governors and School Business Managers and its commissioned programmes such as Teaching Leaders and Future Leaders. Prior to that he was a secondary school teacher and a Diversity Training and Development Manager in the Police.

Janette Massey
Assistant Director - Corporate and Customer Solutions
Lou Gear
Development Lead - Network
Lisa McHendry
Development Lead - Innovation


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