Boris Johnson has today announced new measures as part of the Government’s new obesity strategy to get the nation fit and healthy, protect themselves against COVID-19 and protect the NHS.

The package of measures sit alongside the launch of the Better Health campaign and includes steps like banning TV and online adverts for food high in fat, sugar and salt before 9pm, ending ‘buy one get one free’ deals on unhealthy foods, and displaying calories on menus to help people make healthier choices.

Youth sport charity, the Youth Sport Trust, has responded to the news.

Ali Oliver Chief Executive of the Youth Sport Trust, said:

This announcement has come at a crucial time for improving our nation’s health and we welcome the Government’s commitment to tackling obesity.

If we are to win this war on obesity, we urge the Government to ensure that the vital role of sport and physical activity is not overlooked. This could not be more important for young people. 

We need a joined up national approach to turn around the crisis of inactivity which sees only one-in-five young people active for the Chief Medical Officer’s recommended 60 minutes every day. 

An active lifestyle nurtured from childhood will help young people grow up healthier, happier and more likely to fulfil their potential.