Our Strategy

YST Our Strategy: Believing in every child's future
In 2018 we launched our new four-year strategy, focusing on six objectives. At the heart of these objectives is a goal to tackle the alarming decline in young people's wellbeing.

Five years on from the launch of our last strategy, 'Sport Changes Lives', a generation is still growing up ill-equipped to deal with the challenges of the 21st century. Children are struggling with their mental health while grappling with the pressures of social media, shifts in personal relationships, rising levels of exam stress and a decline in empathy and resilience. Meanwhile, one in five children are now classed as obese by the time they leave primary school.

We know that sport, play and physical activity hold the key to tackling so many of these challenges. But something isn't working. Children have never been less active and the young people who are most in need of sport's transformative power are the most likely to miss out.

To help young people discover the joy of movement and nurture happy active lifestyles we need to work with them. We need to support schools, teachers, parents and coaches to tackle their challenges. And, as a charity, we need to ensure our foundations are strong to improve young lives for generations to come.

By working together on these strategic objectives we can ensure that every child has the opportunity to fulfil their potential and enjoy the life-changing benefits that come from play and sport.

Please click on any of the tiles below to find out more about one of our objectives and the progress made against it so far or click here to view the full strategy. To read our strategy 'half-time report', published in September 2020, please click here.

Our Objectives:

Transforming physical education

Transform PE's place in the curriculum, putting it at the centre of wellbeing and achievement in education.
Continue Reading

Removing barriers to sport

Harness global best practice to ensure youth sport in the UK is inclusive, accessible and fun.
Continue Reading

Unlocking potential

Unlock sport's potential at every stage of a child's life, especially where they face inequality or disadvantage.
Continue Reading

Empowering activism

Empower young people through sport to become local activists, tackling the issues of their generation.
Continue Reading

Championing insight

Champion the impact of physical activity, PE and sport through research and insight.
Continue Reading

Strengthening foundations

Strengthen our foundations to ensure we can sustain our mission.
Continue Reading