Our StrategyYST Our Strategy: Believing in every child's future
Five years on from the launch of our last strategy, 'Sport Changes Lives', a generation is still growing up ill-equipped to deal with the challenges of the 21st century. Children are struggling with their mental health while grappling with the pressures of social media, shifts in personal relationships, rising levels of exam stress and a decline in empathy and resilience. Meanwhile, one in five children are now classed as obese by the time they leave primary school.
We know that sport, play and physical activity hold the key to tackling so many of these challenges. But something isn't working. Children have never been less active and the young people who are most in need of sport's transformative power are the most likely to miss out.
To help young people discover the joy of movement and nurture happy active lifestyles we need to work with them. We need to support schools, teachers, parents and coaches to tackle their challenges. And, as a charity, we need to ensure our foundations are strong to improve young lives for generations to come.
By working together on these strategic objectives we can ensure that every child has the opportunity to fulfil their potential and enjoy the life-changing benefits that come from play and sport.
Please click below to find out more about any of our objectives or click here to view the full strategy.