Who we've worked with
Our movement is built on working with like-minded organisations and individuals who share our passion for transforming young lives through sport. Some of the organisations to have worked with us include Sky, Allianz, Sainsbury’s Bupa, Matalan, Virgin Active, Virgin Sport, Entertainment One, ESPO, Soreen, Lloyds TSB, Dell, Nike and Adidas.
Sky - Our partnership with Sky ran for 14 years and impacted over half a million young people. The Sky Sports Living for Sport (SSLFS) programme was a free initiative for secondary schools using the power of elite athletes and the skills learned through sport to help develop confidence and life skills in young people. It was incredibly impactful and helped change the lives of many young people, celebrated through our annual SSLFS Awards. Our partnership with Sky also evolved to see us deliver over 40 SSLFS Live multi-sport festivals across the UK, providing a high-quality volunteering and staff development opportunity for more than 4,000 Sky staff over two years.
"We're incredibly proud of the successful long-term partnership we formed with the Youth Sport Trust over 14 years. Through our shared belief in the power of sport, we helped more than 500,000 young people build confidence and develop the practical skills to unlock their potential. I would encourage any business or organisation to get involved with the Youth Sport Trust. They are fantastic people to work with who can really mould the right programme to get the best social impact and make a difference to the lives of young people across the country.” – Jeremy Darroch, Chief Executive, Sky PLC
Allianz - In 2017/18 we partnered with Allianz to deliver 24 inclusive Paralympic themed sports festivals involving 3,419 young people and 177 Allianz staff. Festivals saw children with and without Special Educational Needs and Disabilities participating together to help change perceptions and behaviours towards children with additional support needs and disabilities. Winter festivals took place during the 2018 PyeongChang Paralympic games, with involvement from Team GB athletes, bringing a real buzz to the events. Allianz staff had the opportunity to help plan and deliver festivals alongside a Paralympic Athlete Mentor, gaining new skills, confidence and inspiration whilst supporting Allianz’s overarching work with the Paralympic movement.
“We are very proud to support the Youth Sport Trust through the Allianz Dare to Believe festivals. We’ve had some fantastic feedback about the success of the programme and our employee volunteers have really enjoyed the opportunity to bring young people together and make a difference in their local communities.” – David Radford, Chief Marketing Officer, Allianz Insurance
Entertainment One (eOne) - Since 2017, eOne have sponsored a new Early Years element to our annual National School Sport Week. Using their hit children’s TV brand PJ Masks, whose core values align closely with those of YST, we have worked together to reach in excess of 127,000 two to six-years-olds, encouraging them to get active through free PJ Masks themed activities. In turn we have supported eOne in increasing their brand profile and reach through schools, nurseries and parents, bringing the characters to life through fun and engaging themed activities. We have also collaborated across our Early Years product range, the PJ Masks magazine and book and 3-way campaigns with Diddi Dance and Tumble Tots and we are excited to be working together throughout 2018 to get more young people active through fundraising activity.
Virgin Active – Virgin Active have worked with us since September 2015 through the Virgin Active Crew Clubs programme which saw us work in partnership to bring a worthwhile gym experience into schools for the least active 9 to 11-year-olds. We are now working with Virgin Active as the sponsor of our Active Schools Planner - a free online tool for primary schools to track and improve physical activity levels in their pupils. We are helping Virgin Active in their mission is to make exercise irresistible to all, and that’s why they have joined up with us to to get school children moving more and sitting less.
Virgin Sport – Virgin Sport worked in partnership with us on three Festivals of Fitness in 2017 – an outdoor festival meets fitness experience through which they donated funds which enabled us to extend our reach as a charity and support local communities to keep young people active, healthy and engaged in physical activity and sport.
Sainsbury's - Sainsbury's previously sponsored the high profile School Games and we worked together on delivering Sainsburys Inclusive PE training. In 2016 we partnered with Sainsburys and the British Paralympic Association to deliver the Active Kids Paralympic Challenge. Launched in the run up to the 2016 Olympic and Paralympic Games in Rio, the Challenge was an exciting initiative which saw schools receive free Paralympic themed equipment and resources to help them deliver inclusive activities across the school, allowing children to learn more about and develop skills in Paralympic sports, while travelling a virtual ‘road to Rio’. Using our dedicated network of schools, the programme reached over 2.5 million young people in 8,251 schools, providing brand profile for Sainsburys in alignment with their Active Kids initiative.
Matalan - Our three-year relationship with Matalan saw us deliver the Sporting Promise programme, an initiative which encouraged more young people in schools across the country to take part in PE and school sport. The focus was on creating experiences of non-traditional sports such as Street Cheer, Parkour, Ultimate Frisbee, Dodgeball and Jump Rope in order to engage some of the least active children and create a positive impact on their emotional, social and physical wellbeing. National and local coverage of the events ensured good profile for Matalan and in particular their Sporting Pro and Soulux ranges.