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Young Ambassador Programme (Scotland)

The Young Ambassador (YA) programme was born in 2006 to bring the ‘Singapore Promise’ to life, a commitment made in 2005 by Seb Coe to ensure the London 2012 Games had a lasting legacy on young people around the world.


The YA programme aimed to see young people driving opportunity, engagement and change for other young people using the Olympic and Paralympic movement as a positive catalyst.

In Scotland today the Young Ambassadors programme is funded by the National Lottery and is a key element of sportscotland's contribution to developing young people as leaders in sport.

Each year two pupils from every secondary school in Scotland have the opportunity to be selected as Young Ambassadors to promote sport and motivate and inspire other young people to get involved in sport in their schools, clubs and local communities.

There have been over 5,000 Young Ambassadors in Scotland since the programme started in 2012.

The role of a Young Ambassador in Scotland

At the heart of the Young Ambassador programme is the principle that their views, and those of other young people are heard, valued and influence decision making, and that they are engaged in driving change.

In this context a Young Ambassador has two key roles:
  • to promote sport, and motivate and inspire other young people to get involved in sport in a wide range of settings within their local communities, including schools, clubs and community organisations
  • to influence six key aspects of school sport: 
    • extra-curricular sport provision
    • links to community sport opportunities
    • opportunities for competition
    • celebration of pupil achievements in sport
    • leadership opportunities for young people
    • PE in schools.
As role models and leaders for other young people, Young Ambassadors can have a pivotal role within their school and wider community.