A group of riders, including Youth Sport Trust Chief Executive Alison Oliver, took part in an incredible cycle challenge that saw riding a previous stage of the Tour de France route in London.
L’Etape London by Le Tour de France, brought the glamour of the Tour de France to the capital, following sister event the Maserati Tour de Yorkshire Ride.
The open roads route for the event took in much of Stage Three of the 2014 Tour de France route and culminated spectacularly with a lap of honour around the Lee Valley VeloPark at the Queen Elizabeth Olympic Park, home of the London 2012 Games. Riders could select the length of the route they did which ranged from 42 to 117 miles.
Financial services firm ICAP, who were the headline sponsors of this year’s L'Etape cycling event, chose the Youth Sport Trust to be the charity to benefit from the money raised by their staff taking part in the event. 200 ICAP employees, clients, friends and family took on the challenge, as well as 14 Youth Sport Trust members of staff.
Earlier this month the Youth Sport Trust team took part in Bikeability training as part of their preparations. Bikeability, funded by the Department for Transport (DfT), is designed to give young people the skills and confidence to ride, especially on roads. The programme also aims to sustain participation in cycling.
Julie Carruthers, Head of Operations at ICAP took part in the ride and said:
Sport is a great avenue for children to learn respect, discipline and teamwork from an early age. I was taught all of these things through my involvement in competitive sport and it contributed greatly to who I am today. This is why I am riding for team ICAP and thereby supporting the work of Youth Sport Trust.
“it’s important to me that the company I work for supports charities that enable children to have opportunities that go towards providing them with a brighter future.”