There are three major reasons why YST ambassador Ben is embarking on this global challenge.
- To raise £1 million for The 401 Foundation and Youth Sport Trust
To inspire 500,000 people of all ages, backgrounds and abilities to get active through running, walking and/or cycling
- To demonstrate the positive effects physical activity can have on your confidence, self esteem and overall mental health
Ali Oliver, Chief Executive of the Youth Sport Trust, said:
We wish Ben lots of luck with this challenge which is a super human feat. We’re proud to have Ben as an ambassador of our charity, the Youth Sport Trust. He is an absolute inspiration to children and young people all over and a fantastic role model.
Ben’s USA 2020 Challenge is evidence that he is a true pioneer of creating new ways to use sport to ‘inspire’. Ben’s challenge will demonstrate the positive effects physical activity can have on your confidence, self-esteem and overall mental health.
We would like to thank Ben for choosing to raise money for the Youth Sport Trust alongside the 401 Foundation and back him all the way – together we will improve children’s wellbeing and give them a brighter future.
Find out more about Ben's USA 2020 Challenge .