The Youth Sport Trust has picked up a top award for its Girls Active programme which encourages more girls to be physically active.
The Trust won the Health Award for Physical Activity at the 2014 Body Confidence Awards hosted at the House of Commons last night. The Girls Active pilot programme gave girls more say on how PE and sport should be delivered in schools to make it more appealing. It aimed to tackle the negative attitude that girls have toward their body image, improve their attitude towards PE and work with schools to make sport more relevant to girls' lives.
The pilot had some incredible results - girls who were happy with the way their body looked more than doubled from 25% to 56% and the number of girls who looked forward to their PE lessons nearly doubled from 38% to 71%.
The Youth Sport Trust joined a host of leading organisations, charities and businesses including Young Minds, Selfridges and the Guardian, who have been shortlisted for the 2014 Body Confidence Awards hosted at the House of Commons on 16 October. The event recognised those who are leading the way in promoting body confidence through education, health, media and advertising.
Ali Oliver, Managing Director at the Youth Sport Trust, said:
"It is absolutely fantastic to have won this award and is worthy recognition for the hard work and determination of the schools that took part in this project and those involved from the Youth Sport Trust.
"Through our Girls Active work we ensured that girls had more of a say in the types of physical activity they wanted to take part in and empowered them to lead and market physical activity to their peers.
"This approach led to girls feeling happier about the way their bodies looked and increased their enthusiasm towards PE. It demonstrates that with the right approach you can make a significant impact."
The awards took place during Body Confidence Week (13-19 October) which marks the launch of a new national movement, aiming for everyone in the UK to be body confident. The campaign has been developed by a partnership of leading charities, brands and influential trade associations, in response to the Reflections on Body Image report from the All Party Parliamentary Group (APPG) for Body Image published in 2012. This report highlighted that low body confidence is a critical public health issue, damaging lives and affecting more than 60 percent of the UK population.
The 10 awards are categorised under the campaign's strategic pillars: education, health and diversity. The ceremony was hosted by Caroline Nokes MP, chair of the APPG on Body Image, with guest presenters including Gok Wan and Paralympian Stef Reid.