Youth Sport Trust shortlisted for Body Confidence Award

The Youth Sport Trust has been shortlisted for a Body Confidence Award in the Physical Activity category for its work on Girls Active.

The Youth Sport Trust has been shortlisted for a Body Confidence Award in the Physical Activity category for its work on Girls Active.

The one year Girls Active pilot programme gave girls more say on how PE and sport should be delivered in schools to make it more appealing. It aimed to tackle the negative attitude that girls have toward their body image, improve their attitude towards PE and work with schools to make sport more relevant to girls' lives. 

The pilot had some incredible results - girls who were happy with the way their body looked more than doubled from 25% to 56% and the number of girls who looked forward to their PE lessons nearly doubled from 38% to 71%. 

The Youth Sport Trust joins a host of leading organisations, charities and businesses including Young Minds, Selfridges and the Guardian, who have been shortlisted for the 2014 Body Confidence Awards hosted at the House of Commons on 16 October. The event will recognise and celebrate those who are leading the way in promoting body confidence through education, health, media and advertising. 

Ali Oliver, Managing Director at the Youth Sport Trust commented: 

"We are thrilled to have been shortlisted for a prestigious Body Confidence Award. The main reason for the success of Girls Active is down to one simple concept. We simply gave teenage girls a voice and let them decide how PE and physical activity should be delivered to them, which significantly influenced their attitudes to school and life."

The awards take place during Body Confidence Week (13-19 October) which marks the launch of a new national movement, aiming for everyone in the UK to be body confident. The campaign has been developed by a partnership of leading charities, brands and influential trade associations, in response to the Reflections on Body Image report from the All Party Parliamentary Group (APPG) for Body Image published in 2012. This report highlighted that low body confidence is a critical public health issue, damaging lives and affecting more than 60 percent of the UK population. 

The 10 awards are categorised under the campaign's strategic pillars: education, health and diversity. The ceremony will be hosted by Caroline Nokes MP, chair of the APPG on Body Image, with guest presenters including Gok Wan and Paralympian Stef Reid.

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