John Lewis will be the exclusive stockist of a brand new range of footballs and rugby balls from the Youth Sport Trust this Christmas.
The balls, which come complete with a 'how to start playing' guide, are now available both online and in stores right across the country.
This is the first time that John Lewis has stocked a product from the Youth Sport Trust; a charity that is passionate about improving young lives through sport.
Proceeds from the sales of the range will be used to help get more young people actively involved in sport - a message that the Youth Sport Trust believes will resonate with parents when they are shopping this Christmas.
"The new range aims to provide families with so much more than just a ball," says Baroness Sue Campbell, Chair of the Youth Sport Trust.
"The 'skills, drills and ideas' that are included in every pack provide fun facts and inspiration for parents who want to engage and excite young children about new sports, as well as get them active over the festive period. We are delighted to partner with such a prestigious retailer to help to promote the importance of getting young people active in this way."
Maggie Alphonsi, the England Women's Rugby World Cup winner, is an Athlete Mentor working with the Youth Sport Trust and is delighted to see the balls now on sale.
"I absolutely love the new range of Youth Sport Trust balls that have gone on sale in John Lewis stores," says women's rugby star Maggie Alphonsi.
"They look fantastic and the fun ideas guide means that you could find loads of different ways to have fun and keep active with them. "The great thing is they can be used by anyone at all, from an international sportswoman like me to any young person who just wants to have fun playing sport with their family and friends."
The new footballs and rugby balls have been designed and supplied to John Lewis by Youth Sport Direct - the trading arm of Youth Sport Trust. Youth Sport Direct is an online store and an innovative solutions provider that invests 100% of its profits back into youth sport.