Children's charity the Youth Sport Trust has been successful in a podium finish for the Best Sports Charity at the 2018 Sports Business Awards.
The national charity was placed third for the award. The Sports Business Awards were conceived to celebrate the hard work and achievements of individuals and teams who make sporting success possible; the organisers, the suppliers, the designers, the administrators, the advisors, the technologists, the marketers and the companies who ensure that the business of sport, in all its various and myriad forms, happens successfully.
The judging panel is made up of CEOs across all sports alongside individuals whose knowledge, expertise and experience gives them special insight into the challenges and demands of sports business success.
The YST does a number of important jobs really well. It advocates for the importance of physical activity for kids and how sport can help kids to be more successful.
The breadth and depth of this submission is evident and the YST does some incredible work in the schools. This is a hugely important initiative and one that we should all be focusing on. Childhood issues relating to inactivity are going to cause the country major issues and organisations like the YST have a critical role top play in addressing this issue. They have significant challenges but their results have shown they are making a fantastic impact. They have funding from a number of organisations and they have shown some impressive results. Very good submission and I am looking forward to seeing major step change from them in the future.