New programme to ignite girls’ passion for fitness & Gaelic football

Teenage girls in Ireland are set to be inspired to participate in football through a new pilot programme which will help them to lead healthy, active lives and be fronted by Gaelic football stars.

One of the greatest female Gaelic football players of all time, Cora Staunton, and two time All Star Dublin Ladies Gaelic player Carla Rowe, will inspire and guide secondary school-aged girls as part of The Lidl #SeriousSupport programme.

The new programme will help to build confidence, create aspirations and help girls understand the value of participating in sport alongside healthy eating to support their overall wellbeing and life chances.

Following a partnership between Lidl Ireland, Ladies Gaelic Football Association (LGFA) and children’s charity the Youth Sport Trust, the programme will engage more than 1,200 girls by the end of 2018.

The Lidl #SeriousSupport programme pilot launched in September and will be rolled out across Munster, Connacht, Leinster, and Ulster.

Previous research commissioned by Lidl shows a worrying trend affecting the health and wellbeing of young women and girls in Ireland. The research proved that team sports have a direct and positive effect on self-confidence and mental wellbeing. Yet one in two young women give up team sports completely by the age of 13.

There is also a disparity in the encouragement given to boys and girls when it comes to playing sport. 71% of girls agreed that they are more likely to give up sport because they are not encouraged as much as their male counterparts, while 56% of men report being strongly encouraged to play sport v. 36% of women. 

The Lidl #SeriousSupport programme will aim to encourage girls to stay in sport and reap the benefits sport can bring to their lives. The Lidl #SeriousSupport programme is funded by Lidl, supported by the LGFA, and delivered by the Youth Sport Trust. For more information visit Lidl Ireland's Serious Support web page here.

Latest news

Children’s charity creates toolkit to help schools reframe competition

National children’s charity the Youth Sport Trust has launched an interactive toolkit and campaign to support the reframing of competition in school sports, following a successful 12-month pilot delivered through Sport England’s National Lottery investment in the School Games.
Continue Reading

New report finds active play helps two to five-year-olds prepare for school

A national children’s charity has said bringing groups of parents and early years teachers together for play in the country’s lowest ranking district for social mobility is improving the ability of two to five-year-olds to communicate and be school ready.
Continue Reading

Elite athletes and parents supported with wellbeing through new initiative

A new partnership which sees 11 national governing bodies of sport work with a national children’s sports charity will help educate up and coming young athletes in the rigours of performance sport, protecting their mental health and wellbeing.
Continue Reading

YST joins #21by21 campaign

The campaign, led by the Sport for Development Coalition and key partners, is aimed at encouraging 21,000 sports coaches and volunteers to become trained in mental health awareness by the year 2021. The Youth Sport Trust is proud to joing the campaign and support future generations of young people.
Continue Reading