Speaking on his first day at the Trust John believes there could not be a better time to be driving up sporting opportunities for young people.
"I am very much looking forward to beginning this new chapter of my career at what is a very exciting time for sport.
"I have been fortunate to have worked extensively in the sporting landscape and hope this experience can now help build on the Youth Sport Trust's excellent record of delivering increased opportunities for young people to take part in sport.
"I am particularly excited that in this, our Olympic and Paralympic year, the Youth Sport Trust is playing such a pivotal role in the development of sport for young people. We have a fantastic opportunity to inspire a generation through sport - from encouraging those who are set to be our future champions - to motivating others who may be less engaged to become more physically active and healthy.
"As a parent myself I am fully aware of the important role sport has to play on the lives of young people. To think that I can now contribute to making that possible for so many young people is very special."