Jessica Ennis inspires young people

Sky today announced that Olympic Gold Medallist Jessica Ennis has become an Ambassador of Sky Sports Living for Sport.

Sky today announced that Olympic Gold Medallist Jessica Ennis has become an Ambassador of Sky Sports Living for Sport.

The UK-wide initiative uses professional athletes and sport skills to improve the lives of thousands of young people across the UK. The free initiative, which is open to all secondary schools, is run in partnership with the charity Youth Sport Trust.

As a national sporting hero, Jessica will be a crucial role model and inspiration to young people and schools that take part in Sky Sports Living for Sport. She will also champion the work of the 50 other professional athletes who use their life changing stories and sports skills to motivate students in schools to be more engaged, learn new skills, team work and achieve better grades.

Olympic Gold Medallist and Sky Sports Living for Sport Ambassador Jessica Ennis said:

I want to use the momentum we all gained from the Team GB's performance at the Olympic Games to show that sport really can make a difference to young people's lives in so many ways.  Sport has the power to help build confidence, self-respect and improve behaviour. Sky Sports Living for Sport is using sport to do just that and that's why I am really excited to have teamed up with them to get more schools all over the UK to join up. 

Over the next few months I am looking forward to getting out there and engaging with lots of schools and young people to encourage them to give different sports a try - I can't wait!

This academic year, a third of all secondary schools in the UK will get involved in Sky Sports Living for Sport and since the initiative launched in 2003 over 50,000 young people have benefitted by using sport to improve their lives. The key areas of focus for the initiative are: attainment and achievement, health and wellbeing, self-esteem and encouraging pupils to reach their full potential.This has resulted in significant positive changes in the young people involved, including:

  • 96% showing improvements in self-confidence
  • 96% showing improvements in attitudes to learning
  • 90% showing increases in health and wellbeing
  • 51% pupils inspired to join a sports team
  • 48% inspired to mentor another young person

Jessica joins Olympic gold medal winning sprinter, Darren Campbell MBE and an elite group of 50 past and current athletes from former BMX World Champion Mike Mullen to those who recently competed at London 2012 Olympic/Paralympic Games; Bronze Medal Winner Alex Danson a member of Team GB hockey team, Silver Medal Winner in the Paralympics in Archery, Mel Clarke  Female Boxer Natasha Jonas, Captain of the England women's Team GB Football Casey Stoney, diver, Tom Daley's Diving partner Peter Waterfield and Wheelchair Rugby Player Steve Brown.

On Saturday 15 December, Jessica will appear in an advert on Sky Sports with students who have taken part in the initiative. To watch Jessica in action and find out more about Sky Sports Living for Sport, please visit

Latest news

Elite athletes and parents supported with wellbeing through new initiative

A new partnership which sees 11 national governing bodies of sport work with a national children’s sports charity will help educate up and coming young athletes in the rigours of performance sport, protecting their mental health and wellbeing.
Continue Reading

YST joins #21by21 campaign

The campaign, led by the Sport for Development Coalition and key partners, is aimed at encouraging 21,000 sports coaches and volunteers to become trained in mental health awareness by the year 2021. The Youth Sport Trust is proud to joing the campaign and support future generations of young people.
Continue Reading

Charity urges PM to make PE and sport first order of business

As Boris Johnson is announced as the next PM, children’s charity the Youth Sport Trust has reiterated its calls for tackling inactivity to be a national priority. The charity said there is a need for a long-term, joined-up plan to tackle this national crisis and it is encouraging that the new Prime Minister has committed to this being a key pillar of his programme for government.
Continue Reading

Jeremy Hunt and Boris Johnson pledge to tackle inactivity

During YST National School Sport Week 2019, YST along with almost 100 partners wrote a joint letter to the two Conservative Party leadership candidates, urging them to commit to tackling the decline in young people's wellbeing and make it a priority to ensure every child enjoys at least 60 active minutes every day. These are their responses.
Continue Reading

Sport sector responds to Government's School Sport and Activity Action Plan

Leading sports bodies and charities respond to Government's School Sport and Activity Action Plan.
Continue Reading

Football camp inspires next generation of female coaches

England legend Faye White says it is vital to give girls the confidence and knowledge they need to inspire others and this camp helps girls to develop both coaching and refereeing knowledge.
Continue Reading
More News