Disney and Change4Life join forces

Public Health England has launched a new Change4Life campaign in partnership with Disney to get children active this summer.

Public Health England has launched a new Change4Life campaign in partnership with Disney to get children active this summer.

The 10 Minute Shake Up campaign runs for six weeks and uses Disney characters to get children doing more active by doing 10-minute bursts of exercise. The aim is to help youngsters reach the recommended 60 minutes or more of physical activity they need each day.

Only 1 in 5 children aged five to 10 meets the recommended target of 60 minutes of daily activity, with almost 40% of children in this age group doing less than 30 minutes per day. To join in, parents can sign up for the free 10 Minute Shake Up Pack, which includes Disney-inspired activity cards, a wall chart and stickers - there are also games and activities online.

Parliamentary Under Secretary of State (Public Health), Jane Ellison said:

"The government is committed to encouraging active and healthy lifestyles and we are seeing some encouraging signs of childhood obesity levels stabilising. By 2020, we want to see a sustained downward trend in the level of excess weight in children, by encouraging people to eat healthily and be more active. Change4Life and this 10 Minute Shake Up campaign helps towards that ambition by providing parents with fun, easy ideas on how to get their children more active over their summer holidays."

Phil Chamberlain, Director of Communications & Policy at the Youth Sport Trust said:

"This new partnership between Disney and Change4Life provides an amazing opportunity to reach out to and inspire more children to be active and healthy. The Youth Sport Trust has worked with the Department of Health for a number of years to run Change4Life Sports Clubs. The clubs transform children's experiences of school sport, as well as supporting schools to help children make healthy choices through new and exciting approaches. With 10,500 clubs now up and running we are working with 250,000 young people."

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