Baroness Campbell wins prestigious award

Baroness Sue Campbell, Chair of the Youth Sport Trust and UK Sport, has been given the 2012 Sunday Times Sportswomen of the Year Lifetime Achievement Award.

Baroness Sue Campbell, Chair of the Youth Sport Trust and UK Sport, has been given a Lifetime Achievement Award at the 2012 Sunday Times Sportswomen of the Year Awards.

The awards ceremony, which took place at the Sunday Times head office in east London, yesterday evening, is now in its 25th year and celebrates the successes of British sportswomen and the outstanding contributions made by coaches, administrators and community volunteers.

Baroness Campbell was nominated for the prestigious Lifetime Achievement Award in recognition of her outstanding career in sports leadership, spanning more than 40 years to date, and in particular the role she played in preparing for Britain's greatest ever summer of sport at the London 2012 Olympic and Paralympic Games.

A unique and highly regarded figure in British sport, Sue has inspired and touched the lives of thousands of people, adults and children alike, in physical education, coaching, elite sport and international sporting projects across the world.

The Award was presented by Lord Paul Deighton, Chief Executive of the London Organising Committee of the Olympic and Paralympic Games.

Speaking at the Awards Ceremony, Baroness Campbell said: "I am that kid who played sport at school and grew through sport, so I understand how important it is to kids' lives. I'm driven by the knowledge that PE, sport and elite sport can make people's lives better.

"This summer of sport was a lifetime of work happening before my eyes. I can't describe the emotions I felt as I watched it unfold, and I loved the feeling that Great Britain was recognised for just how great she is. I'm passionate about sport in this country and I am passionate about this country. This nation has sport within its DNA.

"We haven't always given sport the attention it deserves, but I believe in the potential for it to change the lives of young people and I'll continue to fight that battle for every child in every corner of this country for as long as I am able."

John Steele, Chief Executive of the Youth Sport Trust, said:

Sue has a unique leadership style, which combines her experience as a coach with her astute eye for opportunity, and an incredible ability to get the very best out of people regardless of their background or situation.

"Combine this with a drive to get the job done, a passion for developing young people, and a love of all sport and it is little wonder that she has achieved more for sport than anyone else of her generation.

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