Active Kids for All recognised by Prime Minister

The Sainsbury's Active Kids scheme, which includes Active Kids for all PE training delivered by the Youth Sport Trust, has been recognised by Prime Minister David Cameron with a Big Society Award.

The Sainsbury's Active Kids scheme, which includes Active Kids for all PE training delivered by the Youth Sport Trust, has been recognised by Prime Minister David Cameron with a Big Society Award.

The Active Kids scheme was selected for its work in encouraging thousands of children across the UK to live a healthier and more active lifestyle.

Fronted by ambassadors Daniel Sturridge, Ellie Simmonds and Jonnie Peacock, the scheme has seen Sainsbury's donate over £150 million worth of equipment and experiences to over 50,000 schools and groups since 2005.

Active Kids for All was developed by Sainsbury's and is delivered in schools in England by Youth Sport Trust in partnership with EFDS, to promote inclusive physical education.

The Inclusive PE training programme is designed to provide teachers with the skills and confidence needed to deliver high quality PE lessons for children with disabilities and Special Educational Needs.

Prime Minister David Cameron said: "I'm pleased to make the Sainsbury's Active Kids programme a Big Society award winner. This scheme has made an important contribution to the UK's Olympic legacy, helping millions of young people get involved in sport."

Sarah Ellis, Head of Corporate Responsibility and Society for Sainsbury's, said: "We're really proud of everything we've achieved with our Active Kids scheme over the last ten years. We launched the campaign in response to growing concerns around childhood obesity levels, and it has evolved to become a trusted resource that helps bring healthy living to life in the classroom."

Youth Sport Trust Head of Inclusion Julie Smith, added: "Through the Active Kids for All Inclusive PE initiative our aim is to support high quality delivery of PE and in doing so inspire and encourage the next generation of young disabled people in the UK to lead a full and active lifestyle through sport. We are very proud to work with Sainsbury's and EFDS to deliver this fantastic free training to teachers up and down the country."

Teachers can sign up for free Active Kids for All Inclusive PE training by visiting

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