Fadumo OlowYST Fadumo Olow
Fadumo is helping to bring sports journalism to a new digital age. She has produced content and campaigned for brands like Adidas, Twitter and Coca-Cola in the lead up to the 2019 FIFA Women’s World Cup and is a guest contributor to gal-dem magazine as well as The Guardian focusing on women’s football.
Fadumo’s first passion is youth work and she previously worked for a charity called Aik Saath. Fadumo took on the role after gaining experience as a young ambassador for the Youth Sport Trust. She is a co-founder of the podcast called ‘I Think She’s Offside’ with Lipa Nessa which focuses on bringing underrepresented conversations to life, the growth of women’s sports, footballing culture and diversity. Through the podcast Fadumo produces video and audio content.
The power sport has to influence, motivate and inspire people to lead positive lives is incredible, and every child deserves the chance to experience that. I’ve come to appreciate the hard work that goes into providing a positive experience for young people and the YST has inspired me to lead and create change where I see fit.
What’s Fadumo working on?
Fadumo supports the YST’s work to engage more girls in physical activity and football, acting as a voice for young people from all communities, faiths and backgrounds. She supports the YST’s Girls Football Youth Leadership and Girls Active Coaches Camps with its partners and also provides insight for teachers, schools and businesses about the barriers to participation for young people. She helps the charity to put a spotlight on issues affecting young people and share her experiences of youth sport in the community.
Get in Touch
Looking to speak to Fadumo? Contact our Press Office for more information.