Who we've worked with

YST Who we've worked with
Our movement is built on working with like-minded organisations and we've developed successful partnerships with businesses of all different shapes, sizes and sectors, from media companies like Sky and Entertainment One to the likes of Decathlon, PGL, Sainsbury's, Bupa and Allianz.


PGL have been a long term supporter of the Youth Sport Trust, working initially with as a Business Member (now Supporter Package) and accessing our network through effective marketing opportunities and activity at our annual conference. In 2019, our partnership has developed even further and PGL have become an official YST Partner. They will be working with us even more closely as a Supporting Sponsor of our annual Conference, 2019/20 Sponsor of the Active Schools Planner as well as accessing additional marketing and networking benefits through the charity.


New for 2019, our partnership with Decathlon is off to a busy start initially linked to YST’s annual National School Sport Week campaign, helping 1,300 schools get active and celebrate everything PE & School sport! Activity has progressed to include Decathlon becoming the headline Sponsor of our National Conference Exhibition, exposure at our regional events and opportunities to reach our network through bespoke marketing and networking opportunities.

We are very proud of our partnership with the Youth Sport Trust. Our mission is closely aligned with YST, believing that being active and discovering new sports is an important part of a healthy lifestyle, especially for young people. Working together is a success in facilitating and supporting schools to introduce sport and its benefits to the many.” 

Jessica Llarena, Decathlon for schools leader 


Our partnership with Sky ran for 14 years and impacted over half a million young people. The Sky Sports Living for Sport (SSLFS) programme was a free initiative for secondary schools using the power of elite athletes and the skills learned through sport to help develop confidence and life skills in young people. It was incredibly impactful and helped change the lives of many young people, celebrated through our annual SSLFS Awards. Our partnership with Sky also evolved to see us deliver over 40 SSLFS Live multi-sport festivals across the UK, providing a high-quality volunteering and staff development opportunity for more than 4,000 Sky staff over two years.

We're incredibly proud of the successful long-term partnership we formed with the Youth Sport Trust over 14 years. Through our shared belief in the power of sport, we helped more than 500,000 young people build confidence and develop the practical skills to unlock their potential. I would encourage any business or organisation to get involved with the Youth Sport Trust. They are fantastic people to work with who can really mould the right programme to get the best social impact and make a difference to the lives of young people across the country.

Jeremy Darroch, Chief Executive, Sky PLC


In 2017/18 we partnered with Allianz to deliver 24 inclusive Paralympic themed sports festivals involving 3,419 young people and 177 Allianz staff. Festivals saw children with and without Special Educational Needs and Disabilities participating together to help change perceptions and behaviours towards children with additional support needs and disabilities. Winter festivals took place during the 2018 PyeongChang Paralympic games, with involvement from Team GB athletes, bringing a real buzz to the events. Allianz staff had the opportunity to help plan and deliver festivals alongside a Paralympic Athlete Mentor, gaining new skills, confidence and inspiration whilst supporting Allianz's overarching work with the Paralympic movement.

We are very proud to support the Youth Sport Trust through the Allianz Dare to Believe festivals. We've had some fantastic feedback about the success of the programme and our employee volunteers have really enjoyed the opportunity to bring young people together and make a difference in their local communities. 

David Radford, Chief Marketing Officer, Allianz Insurance

Entertainment One (eOne)

In 2017 and 2018 eOne sponsored a new Early Years element to our annual National School Sport Week. Using their hit children's TV brand PJ Masks, whose core values align closely with those of YST, we worked together to reach in excess of 127,000 two to six year olds, encouraging them to get active through free PJ Masks themed activities. In turn we supported eOne in increasing their brand profile and reach through schools, nurseries and parents, bringing the characters to life through fun and engaging themed activities. We also collaborated across our Early Years product range, the PJ Masks magazine and book and 3-way campaigns with Diddi Dance and Tumble Tots.


Sainsbury's previously sponsored the high profile School Games and we worked together on delivering Sainsburys Inclusive PE training. In 2016 we partnered with Sainsburys and the British Paralympic Association to deliver the Active Kids Paralympic Challenge. Launched in the run up to the 2016 Olympic and Paralympic Games in Rio, the Challenge was an exciting initiative which saw schools receive free Paralympic themed equipment and resources to help them deliver inclusive activities across the school, allowing children to learn more about and develop skills in Paralympic sports, while travelling a virtual 'road to Rio'. Using our dedicated network of schools, the programme reached over 2.5 million young people in 8,251 schools, providing brand profile for Sainsburys in alignment with their Active Kids initiative.